The Month of Art on Ameland is a cultural highlight with an island-wide exposition where the sea literally marks the border. One of the reasons for organizing the festival is to prolong the tourism season by including the extra month of November. At the festival more than 100 artists exhibit their work, selected by the Month of Art Foundation Ameland. The participating artists are mainly from Northern European countries, such as Sweden, Denmark, Germany, The Netherlands, and Iceland.
Source: Kunstmaand Ameland – kunstmaandameland.com
Example of strategy 6A:
Stimulate Innovation-driven Events and Festivals
Events and festivals which aim to further develop or showcase innovations are a great tool for stimulating sustainable development. They encourage people to gather together, exchange ideas, and can even be used as a test ground for up-and-coming technologies and/ or sustainable services. Furthermore, events can be strategically dated to attract visitors to the island during the off-season, which can lead to more secure employment opportunities for those within the hospitality and tourism sectors.
