Eight festivals in the northern part of the Netherlands, including festivals on the islands of Vlieland and Terschelling, offer students and start-ups the possibility to test their sustainable product or service prototypes. In this way, hundreds of feedback comments and user product-interaction experiences can be gained in a few days, accelerating the innovation process.
Source: Innofest – innofest.co
Example of strategy 6A:
Stimulate Innovation-driven Events and Festivals
Events and festivals which aim to further develop or showcase innovations are a great tool for stimulating sustainable development. They encourage people to gather together, exchange ideas, and can even be used as a test ground for up-and-coming technologies and/ or sustainable services. Furthermore, events can be strategically dated to attract visitors to the island during the off-season, which can lead to more secure employment opportunities for those within the hospitality and tourism sectors.
