The Ambassador actively represents and promotes them at both European Union (EU) and national government levels.

This includes lobbying to highlight the project’s importance and securing financial or policy support. They harness the power of bottom-up narratives, using stories that underscore the tangible benefits of innovation at the community level, effectively conveying the project’s value to the public, investors, and policymakers. The Ambassador also promotes lighthouse projects, exemplary initiatives that demonstrate the promise of innovative and sustainable solutions, ensuring they gain visibility and inspire others. They organize events, expositions, and conferences to present innovative ideas, fostering knowledge sharing and collaborations. By inviting key stakeholders to these events, they enhance networking opportunities. In the Ambassador role, the government is pivotal in advocating for innovation, encouraging partnerships, and highlighting the transformative impact of sustainable projects to a broad audience.

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